USC STEAM 2024: Customer Portal Campaign

Scope of Our Mission

Our team, consisting of Nikita, Aden, and Ian, was tasked with developing a marketing campaign for the launch of EAFab's new Customer Portal. The goal was to create materials to introduce and “sell” the portal to current and potential customers while aligning with EAFab's existing B2B marketing approach.

Our Journey

Our journey began with understanding EAFab’s customer base and their communication preferences. We collaborated closely with our EAFab mentor and gathered valuable insights through several meetings. We brainstormed ideas for LinkedIn posts, email newsletters, and physical marketing materials such as brochures and flyers. Our team also researched B2B marketing strategies to ensure our approach would resonate and agree with EAFab’s niche audience.

After getting insight into some key details and facts to keep in mind, we developed some rough designs for the campaign. Following this, we created a content calendar to map out when each marketing piece would be released. This calendar included dates like when brochures will be passed out, or when LinkedIn posts will be posted. Additionally, we collaborated with the website design team to improve the portal’s login process, ensuring ease of access for customers.

After receiving valuable feedback from both classmates and teachers on our initial rough designs, we were able to refine and finalize several key pieces of the campaign. This critique allowed us to enhance our materials and ensure they align perfectly with EAFab's vision and goals. Some of the best visuals of our marketing materials, including LinkedIn posts, brochures, and flyers, are included below.

Rough Designs

Final Designs

Final Solution

Our final marketing solution consists of a series of LinkedIn posts, emails, newsletters, and brochures, designed to highlight the features of EAFab's new customer portal. The content calendar we created ensures that materials are released consistently throughout the campaign, aligning with key events such as conferences in February and May.

By working closely with our mentor and following her feedback, we successfully developed materials that are in line with EAFab's branding and marketing goals. Our campaign encourages engagement with the customer portal and promotes the steel industry as a modern, accessible field

USC STEAM Students who worked on the project: Aden Shah, Nikita Polstyanko, and Ian Orsag.